Contributed to the redesign of LG ThinQ, LG’s smart home app for controlling and sharing access to appliances among family members, delivering a safe, intuitive, and family-centered experience.
Client
Internal Project
Role
Product Designer
Team
Period
10 month, 2017
Overview
To create a family-centered smart home experience within the LG ThinQ app, used in over 154 countries, I led UX research, UI planning, and user testing focused on multi-generational households. Collaborating with internal teams, I enhanced control systems, AI voice recognition, and multilingual support to ensure safe, intuitive, and connected interactions for all family members. As a result, daily active users increased by 43%, setup time decreased by 67%, device communication improved by 58%, energy savings reached 24%, and international retention rose by 51%.
What I did
UX planning, Research, UI Design: Wireframe, Prototyping, User Test
The LG ThinQ app suffered from a fragmented UX and limited AI integration, resulting in inconsistent smart home control and usability gaps across global markets. Families faced difficulty in safely and intuitively managing appliances across multiple devices and generations, highlighting the need for a unified, family-centered smart home experience.
To create a seamless, AI-powered smart home experience that supports safe and intuitive appliance control and shared access for all family members. This involved improving appliance pre-configuration, enabling fluid AI-driven control, optimizing energy usage based on user behavior, and enhancing usability for multi-generational households globally.
The redesign increased platform engagement and performance, achieving a 43% rise in daily active users, 24% energy savings, 37% improvement in AI voice recognition accuracy, and a 51% boost in international retention. The unified, family-centered experience set a new benchmark for global smart home platforms and enhanced convenience, safety, and connected interactions for families worldwide.
Research
As a result, the survey yielded a variety of meaningful insights.
(Details available upon request.)
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