Cluely
Created the brand identity for the Super AI hero Dot, symbolizing global connection, intelligence, and limitless scalability.
Client
Cluely
Role
Product Designer, Independent Project
Period
2 weeks
Overview
Designed a comprehensive brand identity for the Super AI hero Dot, symbolizing global connection, intelligence, and limitless scalability. The visual system blends vibrant gradients with deep black backgrounds and precise white typography, evoking futuristic AI interfaces while ensuring clarity, trust, and adaptability across all platforms for a consistent, scalable brand presence.
Logo Story
I designed Cluely’s Super AI Hero Dot logo by combining a dynamic circle with a glowing central dot, symbolizing intelligence and energy. The dot extends beyond the circle, representing breakthrough and connection to the world, reflecting Cluely’s vision of uniting people, ideas, and technology through AI.
Color Story
Utilized Sky blue as the primary color to convey trust and cutting-edge technology, while incorporating diverse colorful secondary colors to represent brand scalability, inclusivity, and AI technology itself.
Black ver. Story
Created a minimalist design system based on black backgrounds with white typography contrast, evoking the sophisticated aesthetic of AI interfaces and coding environments. This approach visualizes the precision of AI technology and establishes a scalable branding system for consistent brand experience across platforms.
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